Can avatar and self-referencing really increase the effects of online 2-D and 3-D advertising?

✍ Scribed by Keng, Ching-Jui; Liu, Chia-Chien

• Book ID: 123329962
• Publisher: Elsevier Science
• Year: 2013
• Tongue: English
• Weight: 810 KB
• Volume: 29
• Category: Article
• ISSN: 0747-5632
• DOI: 10.1016/j.chb.2012.10.025