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The effects of mailing design characteristics on direct mail campaign performance

✍ Scribed by Feld, Sebastian; Frenzen, Heiko; Krafft, Manfred; Peters, Kay; Verhoef, Peter C.

Book ID: 120608548
Publisher: Elsevier Science
Year: 2013
Tongue: English
Weight: 478 KB
Volume: 30
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2012.07.003

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