✦ LIBER ✦
The effect of direct mail framing strategies and segmentation variables on university fundraising performance
✍ Scribed by Berger, Paul D. ;Smith, Gerald E.
- Publisher
- John Wiley and Sons
- Year
- 1997
- Weight
- 184 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0892-0591
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