𝔖 Bobbio Scriptorium
✦   LIBER   ✦

THE EFFECTS OF HEALTH WARNINGS AND ADVERTISING ON THE DEMAND FOR CIGARETTES

✍ Scribed by Stephen F. Witt; Christopher L. Pass


Book ID
111009751
Publisher
John Wiley and Sons
Year
1981
Tongue
English
Weight
275 KB
Volume
28
Category
Article
ISSN
0036-9292

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


The effect of the 1971 advertising ban o
✍ Craig A. Gallet πŸ“‚ Article πŸ“… 1999 πŸ› John Wiley and Sons 🌐 English βš– 60 KB πŸ‘ 2 views

The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with