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The effects of film trailers on shaping consumer expectations in the entertainment industry—A qualitative analysis

✍ Scribed by Jörg Finsterwalder; Volker G. Kuppelwieser; Matthew de Villiers

Book ID
118480384
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
213 KB
Volume
19
Category
Article
ISSN
0969-6989

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