✦ LIBER ✦
Economic news as a consumer product: An analysis of the effects of alternative media sources on the formation of consumer economic expectations
✍ Scribed by Stephen W. Pruitt; George E. Hoffer
- Publisher
- Springer
- Year
- 1989
- Tongue
- English
- Weight
- 557 KB
- Volume
- 12
- Category
- Article
- ISSN
- 0168-7034
No coin nor oath required. For personal study only.
✦ Synopsis
This study reports the results of a behavioral experiment in which 120 subjects were exposed to different media reports of the same monthly Bureau of Labor Statistics' unemployment reports. After reading the news stories, as reported by the CBS Evening News, The Wall Street Journal, and the Washington Post, the subjects were asked similar questions to those used in the University of Michigan's "Survey on Consumer Sentiments." The results of the study suggest that consumer confidence may be sensitive to the selection of media source.