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The effectiveness of publicity versus advertising: a meta-analytic investigation of its moderators

✍ Scribed by Martin Eisend; Franziska Küster

Book ID
107496934
Publisher
Sage Publications
Year
2010
Tongue
English
Weight
269 KB
Volume
39
Category
Article
ISSN
0092-0703

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## Abstract Debates about the utility of conscientiousness as a predictor of job performance have focused primarily on mean effect size estimates, despite theoretical and empirical reasons to expect variability across situations. The present study meta‐analytically demonstrates that occupation‐leve