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The Effect of Types of Banner Ad, Web Localization, and Customer Involvement on Internet Users' Attitudes

✍ Scribed by Chen, Jengchung Victor; Ross, William H.; Yen, David C.; Akhapon, Lerdsuwankij

Book ID
118748319
Publisher
Mary Ann Liebert
Year
2009
Tongue
English
Weight
74 KB
Volume
12
Category
Article
ISSN
1094-9313

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## Abstract Prior research on Web animation typically focuses on banner ads, where the findings suggest that users are capable of ignoring the animation when performing online tasks. Research on non‐banner‐ads animation (e.g., animation applied to the main content of an e‐commerce Web site), howeve