The impact of membership fees on consume
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Alan S. Dick; Kenneth R. Lord
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Article
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1998
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John Wiley and Sons
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English
⚖ 146 KB
👁 2 views
This study examined the impact of membership fees on consumer attitude and purchase behavior. Subjects participated in a computerized simulated shopping experiment, and chose between three competing videotape rental stores, receiving feedback about purchase utility on each occasion. Manipulations in