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The effect of shipping fee structure on consumers’ online evaluations and choice

✍ Scribed by Koukova, Nevena T.; Srivastava, Joydeep; Steul-Fischer, Martina


Book ID
118817745
Publisher
Sage Publications
Year
2011
Tongue
English
Weight
196 KB
Volume
40
Category
Article
ISSN
0092-0703

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