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The effect of pre- and post-service performance on consumer evaluation of online retailers

✍ Scribed by Insu Park; Jeewon Cho; H. Raghav Rao

Book ID
113571020
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
672 KB
Volume
52
Category
Article
ISSN
0167-9236

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✍ Terry L. Esper; Thomas D. Jensen; Fernanda L. Turnipseed; Scot Burton πŸ“‚ Article πŸ“… 2003 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 108 KB πŸ‘ 1 views

The Internet has increased the level of importance of the end‐consumer market to transportation carriers. In two between subject experiments, carrier disclosure on retail merchant websites is examined as a strategic differentiation strategy. Predictions are offered concerning effects of carrier disc