✦ LIBER ✦

The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism

✍ Scribed by Rajesh Bagchi and Amar Cheema

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Effects of Selling Complements and S

✍ Matthew C. Rousu; Robert H. Beach; Jay R. Corrigan 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 122 KB

The moderating roles of shopper experien

✍ Mark Ligas; Arjun Chaudhuri 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 234 KB

The effect of power outages and cheap ta

✍ Fredrik Carlsson; Peter Martinsson; Alpaslan Akay 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 276 KB

The effect of information on consumers'

✍ Katie Gifford; John C. Bernard 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 229 KB

Seemingly incidental anchoring: the effe

✍ Dogerlioglu-Demir, Kivilcim; Koçaş, Cenk 📂 Article 📅 2014 🏛 Springer US 🌐 English ⚖ 324 KB

The effects of information on willingnes

✍ L. Elbakidze; R.M. Nayga Jr. 📂 Article 📅 2012 🏛 American Dairy Science Association 🌐 English ⚖ 200 KB