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The Effect of Provision Points on Generic Advertising Funding

✍ Scribed by Sandeep Krishnamurthy


Book ID
110310058
Publisher
Springer US
Year
2001
Tongue
English
Weight
107 KB
Volume
12
Category
Article
ISSN
0923-0645

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## Abstract If generic advertising is effective at increasing the demand for the advertised product, then there will not only be direct effects on the sponsors of the advertising, but also indirect effects on other market participants. This article addresses two such distributional issues using the