𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Free-rider effects of generic advertising: The case of salmon

✍ Scribed by Henry W. Kinnucan; Øystein Myrland

Publisher
John Wiley and Sons
Year
2003
Tongue
English
Weight
98 KB
Volume
19
Category
Article
ISSN
0742-4477

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Media-specific returns to generic advert
Media-specific returns to generic advertising: The case of catfish
✍ Henry W. Kinnucan; Yuliang Miao 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 73 KB 👁 1 views

A key decision faced by managers of generic advertising programs is the allocation of the budget among media (e.g., television, radio, print). In this article, the economics of media allocation are addressed using catfish as a case study. The hypothesis that demand responds equally to all media was

Evaluating the effectiveness of generic
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
✍ Yuqing Zheng; Harry M. Kaiser 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 158 KB 👁 1 views

## Abstract This study distinguishes nonadvertising marketing activities from generic advertising and investigates their separate impacts on the retail demand for fluid milk in New York State. Advertising, having an estimated elasticity (of demand) of 0.038 using panel data, is found to be about fi

The effects of general-case training and
The effects of general-case training and behavioral skills training on the generalization of parents' use of discrete-trial teaching, child correct responses, and child maladaptive behavior
✍ John Ward-Horner; Peter Sturmey 📂 Article 📅 2008 🏛 John Wiley and Sons 🌐 English ⚖ 171 KB

## Abstract One concern with training discrete‐trial teaching (DTT) is the generalization of teaching skills. This study employed behavioral skills and general‐case training to train three parents to conduct DTT. A multiple‐baseline‐across‐participants‐experimental design assessed the effects of pa