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The effect of product visibility upon the relationship between price and quality

✍ Scribed by Sutton, Robert J. ;Riesz, Peter C.

Publisher
Springer-Verlag
Year
1979
Weight
354 KB
Volume
3
Category
Article
ISSN
0342-5843

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## Abstract To shed further light on the correlation between consumer product involvement and consumer product knowledge, the authors examined such correlation by treating product type and product knowledge type as moderating variables. The results show that the correlation between a consumer's pro