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Price–quality relationship in the presence of asymmetric dynamic reference quality effects

✍ Scribed by Arieh Gavious; Oded Lowengart

Publisher
Springer US
Year
2011
Tongue
English
Weight
392 KB
Volume
23
Category
Article
ISSN
0923-0645

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Optimal price promotion in the presence
Optimal price promotion in the presence of asymmetric reference-price effects
✍ Gadi Fibich; Arieh Gavious; Oded Lowengart 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 159 KB

## Abstract In this study we demonstrate how a reference price may affect the degree of price rigidity/flexibility. For this, we construct a model of reference‐price formation, which we use to analyze the effect of asymmetric reference price (cut ‘effects’) on the profitability of price promotions.