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The Effect of Price History on Demand as Mediated by Perceived Price Expensiveness

✍ Scribed by Robert Slonim; Ellen Garbarino


Book ID
117320265
Publisher
Elsevier Science
Year
1999
Tongue
English
Weight
221 KB
Volume
45
Category
Article
ISSN
0148-2963

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## Abstract Although the role of reference prices is widely accepted, what reference price people use in what evaluation has received little attention. This article proposes that the compatibility of framing determines what reference price is used in different evaluations. Specifically, it is found