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The Effect of Numbers on the Route to Persuasion

✍ Scribed by Richard F. Yalch and Rebecca Elmore-Yalch

Book ID
125586531
Publisher
University of Chicago Press
Year
1984
Tongue
English
Weight
217 KB
Volume
11
Category
Article
ISSN
0093-5301

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the