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The Effect of Cultural Orientation on Persuasion

✍ Scribed by Aaker, Jennifer L.; Maheswaran, Durairaj

Book ID
125811631
Publisher
University of Chicago Press
Year
1997
Tongue
English
Weight
222 KB
Volume
24
Category
Article
ISSN
0093-5301

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## Abstract We argue that giving individuals a sense of choice over the product information they receive (i.e., message choice) can have important subsequent effects when individuals are prompted to make inferences about the company. Even when the product information that is received is exactly the