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The Effect of Musical and Extramusical Information upon Musical Preference

โœ Scribed by Paul Larson


Book ID
124579431
Publisher
SAGE Publications
Year
1971
Tongue
English
Weight
540 KB
Volume
19
Category
Article
ISSN
0022-4294

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## Abstract The article reports research into the effect of music tempo and musical preference on consumer behavior in a restaurant. The research investigates the extent to which these two variables influence actual and perceived time spent dining, the amount of money spent, and outcomes in terms o