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THE EFFECT OF MASCULINE AND FEMININE BRAND NAMES ON THE PERCEIVED TASTE OF A CIGARETTE

✍ Scribed by Hershey H. Friedman; William S. Dipple Jr.

Book ID
109166653
Publisher
Decision Sciences Institute, Georgia State University
Year
1978
Tongue
English
Weight
224 KB
Volume
9
Category
Article
ISSN
0011-7315

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## Abstract The effect of raising cigarette taxes to reduce smoking has been the subject of several studies, which often treat the price of cigarettes as an exogenous factor given to smokers who respond to it by adjusting their smoking behavior. However, cigarette prices vary with brand and quality