The effect of imagery on information pro
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Ann L. McGill; Punam Anand
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Article
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1989
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Springer US
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English
⚖ 648 KB
Two experiments were conducted to assess the effects of imagery instructions on information processing in a multiattribute choice task. Subjects were instructed to imagine owning and using alternatives or to avoid the use of imagery and to evaluate alternatives in a more analytical manner. Instructi