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The effect of imagery on information processing strategy in a multiattribute choice task

✍ Scribed by Ann L. McGill; Punam Anand

Publisher
Springer US
Year
1989
Tongue
English
Weight
648 KB
Volume
1
Category
Article
ISSN
0923-0645

No coin nor oath required. For personal study only.

✦ Synopsis

Two experiments were conducted to assess the effects of imagery instructions on information processing in a multiattribute choice task. Subjects were instructed to imagine owning and using alternatives or to avoid the use of imagery and to evaluate alternatives in a more analytical manner. Instructions to use imagery produced relatively more processing by alternative. In addition, imagery instructions appeared to encourage subjects to gather more information per alternative and to gather a constant amount of information per alternative. The data also support the claim that level of familiarity affects processing strategy.

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