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The Effect of Incentive Structure on Heuristic Decision Making: The Proportion Heuristic

✍ Scribed by Robert J. Oxoby

Book ID
109291461
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
78 KB
Volume
39
Category
Article
ISSN
0021-9029

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## Abstract It has been suggested that individuals employ simple decision heuristics when answering stated preference questions. Evidence from discrete choice experiments of individuals failing to trade may indicate that they employ simple decision making heuristics. However, individuals might not