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The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross-Gender Brand Extensions

✍ Scribed by Ulrich, Isabelle

Book ID: 126299865
Publisher: John Wiley and Sons
Year: 2013
Tongue: English
Weight: 250 KB
Volume: 30
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.20646

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