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The Effect of Celebrity Endorsers' Perceived Credibility on Product Purchase Intention

✍ Scribed by Pornpitakpan, Chanthika

Book ID
126569802
Publisher
Haworth Press Inc
Year
2004
Tongue
English
Weight
784 KB
Volume
16
Category
Article
ISSN
0896-1530

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Because the Internet purchase of apparel is risky, there is a strong need to develop better visual product presentation on-line that may give some sense of fit and other tactile experience to reduce perceived risk and create pleasurable shopping experiences. Toward this end, the effect of product pr