✦ LIBER ✦

Effects of multiple endorsements and consumer–celebrity attachment on attitude and purchase intention

✍ Scribed by Jasmina Ilicic; Cynthia M. Webster

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

Effect of celebrity endorsements on cons

✍ Jau-Shyong Wang; Yen-Fen Cheng; Yi-Ling Chu 📂 Article 📅 2012 🏛 John Wiley and Sons 🌐 English ⚖ 220 KB

Public Information and Consumer Skeptici

✍ Bailey, Ainsworth Anthony 📂 Article 📅 2007 🏛 Taylor and Francis Group 🌐 English ⚖ 345 KB

Fashion Model's Age as an Influence on C

✍ Nancy H. Steinhaus; Mary Lapitsky 📂 Article 📅 1986 🏛 Sage Publications 🌐 English ⚖ 880 KB

Celebrity and politics: Effects of endor

✍ David T. Morin; James D. Ivory; Meghan Tubbs 📂 Article 📅 2012 🏛 Elsevier Science 🌐 English ⚖ 296 KB

Determinants of consumer attitudes and p

✍ James O. Bukenya; Natasha R. Wright 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 130 KB

Salesperson and product country-of-origi

✍ Lynn W. McGee; Rosann L. Spiro 📂 Article 📅 1991 🏛 Elsevier Science 🌐 English ⚖ 932 KB