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The effect of brand extensions on product brand image

✍ Scribed by Müge Arslan, F.; Korkut Altuna, Oylum


Book ID
124155882
Publisher
Emerald Group Publishing Limited
Year
2010
Tongue
English
Weight
132 KB
Volume
19
Category
Article
ISSN
1061-0421

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Effects of television brand placement on
✍ Eva A. van Reijmersdal; Peter C. Neijens; Edith G. Smit 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 157 KB

## Abstract A survey as well as an experiment was conducted to study the effects of television brand placement on brand image. The studies showed that the integration of a brand into the editorial content of a program had a significant effect on brand image: As people watched more episodes, the bra