๐”– Bobbio Scriptorium
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The effect of attribute questions on overall liking ratings

โœ Scribed by R. Popper; W. Rosenstock; M. Schraidt; B.J. Kroll

Book ID
116486974
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
314 KB
Volume
15
Category
Article
ISSN
0950-3293

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## Abstract With the use of field data from a live theater company, this article demonstrates that customers' goal orientation affects not only what information is used in assessing overall satisfaction, but also downstream measures of level of satisfaction and product usage. The study segmented th