THE DOLLAR VALUE OF PRODUCT QUALITY: THE EFFECT OF PRICING VERSUS OVERALL LIKING ON CONSUMER STATED PURCHASE INTENT FOR PIZZA

✍ Scribed by HOWARD R. MOSKOWITZ

• Book ID: 111344877
• Publisher: John Wiley and Sons
• Year: 1995
• Tongue: English
• Weight: 430 KB
• Volume: 10
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.1995.tb00016.x