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The effect of attitude and perception on consumer complaint intentions

✍ Scribed by Kim, Chulmin; Kim, Sounghie; Im, Subin; Shin, Changhoon

Book ID
121742764
Publisher
Emerald Group Publishing Limited
Year
2003
Tongue
English
Weight
221 KB
Volume
20
Category
Article
ISSN
0736-3761

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## Abstract This article establishes a link between language quality in the documentation accompanying a product and consumers' evaluations of, and behavioural intentions towards, both the product and the manufacturer. In a laboratory experiment, 116 participants assembled a product using assembly