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The Effect of Advertising on Collusion in the U.S. Brewing Industry: A Trigger Strategy Approach

โœ Scribed by Feng Yao


Book ID
113081699
Publisher
Springer US
Year
2012
Tongue
English
Weight
302 KB
Volume
40
Category
Article
ISSN
0197-4254

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The 1971 ban on TV and radio advertising of cigarettes offers a unique opportunity to uncover the industry response to a change in the mix of advertising. Following the ban, advertising expenditures were shifted away from TV and radio towards print media. Accounting for the impact of this event with