The early American style: A history of marketing and consumer values

✍ Scribed by Terrence H. Witkowski

• Book ID: 101298753
• Publisher: John Wiley and Sons
• Year: 1998
• Tongue: English
• Weight: 347 KB
• Volume: 15
• Category: Article
• ISSN: 0742-6046
• DOI: 10.1002/(sici)1520-6793(199803)15:2<125::aid-mar2>3.0.co;2-e

✦ Synopsis

Since the 1876 Centennial, furniture companies, decorators, and home builders have incorporated early American designs into their products. This article recounts the marketing history of this style and some clusters of consumer values -the search for authenticity, status presentation and ethnic identification, nostalgia and tradition making, domesticity and femininity, and aesthetic conservatismwith which early American objects and architecture have been associated.