𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The different roles of product originality and usefulness in generating word-of-mouth

✍ Scribed by Sarit Moldovan; Jacob Goldenberg; Amitava Chattopadhyay


Book ID
116568574
Publisher
Elsevier Science
Year
2011
Tongue
English
Weight
417 KB
Volume
28
Category
Article
ISSN
0167-8116

No coin nor oath required. For personal study only.


πŸ“œ SIMILAR VOLUMES


Sales and sincerity: The role of relatio
✍ Mirjam A. Tuk; Peeter W.J. Verlegh; Ale Smidts; Daniel H.J. Wigboldus πŸ“‚ Article πŸ“… 2009 πŸ› Elsevier Science 🌐 English βš– 409 KB

In word-of-mouth marketing, marketers often provide financial rewards for referrals. These rewards introduce a financial motive into an interaction among friends or acquaintances, which may harm the perceived sincerity of the referring customer. We show that this negative effect can be mitigated by