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The different roles of product originality and usefulness in generating word-of-mouth

✍ Scribed by Sarit Moldovan; Jacob Goldenberg; Amitava Chattopadhyay

Book ID: 116568574
Publisher: Elsevier Science
Year: 2011
Tongue: English
Weight: 417 KB
Volume: 28
Category: Article
ISSN: 0167-8116
DOI: 10.1016/j.ijresmar.2010.11.003

No coin nor oath required. For personal study only.

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