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Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance

✍ Scribed by Shin, Dongwoo; Song, Ji Hee; Biswas, Abhijit

No coin nor oath required. For personal study only.

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✍ Yang, Yan; Coffey, Amy Jo 📂 Article 📅 2014 🏛 Institute for Media and Communications Management 🌐 English ⚖ 231 KB