Audience Valuation in the New Media Era: Interactivity, Online Engagement, and Electronic Word-of-Mouth Value

✍ Scribed by Yang, Yan; Coffey, Amy Jo

• Book ID: 126574159
• Publisher: Institute for Media and Communications Management
• Year: 2014
• Tongue: English
• Weight: 231 KB
• Volume: 16
• Category: Article
• ISSN: 1424-1277
• DOI: 10.1080/14241277.2014.943899