๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

The dialogic potential of weblogs in relationship building

โœ Scribed by Trent Seltzer; Michael A. Mitrook


Book ID
113870679
Publisher
Elsevier Science
Year
2007
Tongue
English
Weight
80 KB
Volume
33
Category
Article
ISSN
0363-8111

No coin nor oath required. For personal study only.

โœฆ Synopsis


A gap exists between the relationship-building potential of traditional Web sites, the objectives of public relations practitioners, and the actual design of organizational Web sites. This study extends the investigation of online relationship building through a content analysis of 50 environmental weblogs. A comparison of weblogs to traditional Web sites suggests that weblogs incorporate dialogic communication principles to a greater degree than traditional Web sites, potentially making them better suited for online relationship building.


๐Ÿ“œ SIMILAR VOLUMES