The depiction of senior citizens in magazine advertisements: A content analysis
β Scribed by Robin T. Peterson
- Publisher
- Springer
- Year
- 1992
- Tongue
- English
- Weight
- 670 KB
- Volume
- 11
- Category
- Article
- ISSN
- 0167-4544
No coin nor oath required. For personal study only.
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This paper reports the results of a formal content analysis of claims made in advertisements found in 16 consumer magazines for four product categories --antiperspirants, skin lotions, prepared foods, and pet foods --before (t970), during (1976), and after (1984) the spurt of regulatory activity in
Women's weekly magazines are read by approximately half of the women in Britain, and by several million men as well. Although these magazines represent an important source of health information for their readers, there is virtually no research which examines the content of the information provided.