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Depiction of idealized youth lifestyles in magazine advertisements: A content analysis

✍ Scribed by Robin T. Peterson

Publisher: Springer
Year: 1994
Tongue: English
Weight: 959 KB
Volume: 13
Category: Article
ISSN: 0167-4544
DOI: 10.1007/bf00871672

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Women's weekly magazines are read by approximately half of the women in Britain, and by several million men as well. Although these magazines represent an important source of health information for their readers, there is virtually no research which examines the content of the information provided.