✦ LIBER ✦

The Customer Management Scorecard: Managing CRM for Profit

✍ Scribed by Bryan Foss, Merlin Stone, Neil Woodcock

Book ID: 127449850
Publisher: Kogan Page
Year: 2002
Tongue: English
Weight: 6 MB
Category: Library
ISBN: 1417593873

No coin nor oath required. For personal study only.

✦ Synopsis

his book shows companies how to establish accurately how good they are at managing their customers and what they need to do to improve their customer management. The book avoids arcane theories of CRM. Its recommendations are based on classic good practice in direct and database marketing, demonstrating the authors' strong background in these areas.

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