The current and future sales impact of a retail frequency reward program

✍ Scribed by Gail Ayala Taylor; Scott A. Neslin

• Book ID: 113752159
• Publisher: Elsevier Science
• Year: 2005
• Tongue: English
• Weight: 281 KB
• Volume: 81
• Category: Article
• ISSN: 0022-4359
• DOI: 10.1016/j.jretai.2004.11.004