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The Cultural Dimension of International Buyer-Seller Relationships

✍ Scribed by Haugland, Sven A.

Book ID
126568984
Publisher
Haworth Press Inc
Year
1998
Tongue
English
Weight
169 KB
Volume
4
Category
Article
ISSN
1051-712X

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## Abstract The notion that differences in national culture influence international buyer‐seller relationships (and, indeed, all aspects of international management) is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer‐seller r