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Satisfaction in buyer–seller relationships—Influence of cultural differences

✍ Scribed by Voldnes, Gøril; Grønhaug, Kjell; Nilssen, Frode

Book ID
118459860
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
313 KB
Volume
41
Category
Article
ISSN
0019-8501

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## Abstract The notion that differences in national culture influence international buyer‐seller relationships (and, indeed, all aspects of international management) is not only held as true but also axiomatic. This study questions the degree to which cultural differences impact upon buyer‐seller r