𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The contribution of emotional satisfaction to consumer loyalty

✍ Scribed by Yu, Yi‐Ting; Dean, Alison

Book ID
121731565
Publisher
Emerald Group Publishing Limited
Year
2001
Tongue
English
Weight
96 KB
Volume
12
Category
Article
ISSN
0956-4233

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## Abstract This research aimed to investigate the possible relationships between the concepts of consumer loyalty (attitudinal and behavioral), satisfaction, and team identification in the context of sport spectatorship. Specifically, several models were tested to investigate (1) the direct influe