✦ LIBER ✦

The consequences of unmet needs: the evolving role of motivation in consumer research

✍ Scribed by Jeremy Pincus

Publisher: John Wiley and Sons
Year: 2004
Tongue: English
Weight: 129 KB
Volume: 3
Category: Article
ISSN: 1472-0817
DOI: 10.1002/cb.149

No coin nor oath required. For personal study only.

✦ Synopsis

Abstract

This paper proposes that dominant theories of human motivation rest on the notion of salient unmet needs. Motivational theories, represented by biological instinct theories (thesis) and social cognitive theories (antithesis), are now showing signs of synthesis within the domain of consumer research. Consumer and marketing research techniques can be made more insightful and actionable by introducing measures of the behavioural and emotional meaning of unmet needs through integration of the key elements of motivation research within a quantitative measurement system. Copyright © 2004 Henry Stewart Publications.

📜 SIMILAR VOLUMES

Corporate motivations for environmental

Corporate motivations for environmental sustainable development: exploring the role of consumers in stakeholder engagement

✍ Janet Elaine Haddock-Fraser; Marielle Tourelle 📂 Article 📅 2010 🏛 John Wiley and Sons 🌐 English ⚖ 117 KB 👁 2 views

The role of motivated reasoning in vendo

The role of motivated reasoning in vendor consideration

✍ Ju-Young Park; Ravipreet S. Sohi; Ray Marquardt 📂 Article 📅 1997 🏛 John Wiley and Sons 🌐 English ⚖ 164 KB

This is a conceptual article dealing with the role of motivated reasoning in vendor selection. The authors argue that organizational buyers' motivated reasoning, along with the task characteristics of perceived importance and familiarity, plays an important role in determining whether an open or a c

The role of need-attitudes in adjustment

✍ Jay L. Chambers; Louis J. Broussard 📂 Article 📅 1960 🏛 John Wiley and Sons 🌐 English ⚖ 403 KB

The application of Memory-Work in consum

The application of Memory-Work in consumer research

✍ Thyra Uth Thomsen; Torben Hansen 📂 Article 📅 2009 🏛 John Wiley and Sons 🌐 English ⚖ 162 KB

The evolving role of computerized tomogr

The evolving role of computerized tomography in radiation oncology

✍ Professor S. David Rockoff 📂 Article 📅 1977 🏛 John Wiley and Sons 🌐 English ⚖ 294 KB 👁 2 views

The evolving role of microRNAs in animal

The evolving role of microRNAs in animal gene expression

✍ Katlin B. Massirer; Amy E. Pasquinelli 📂 Article 📅 2006 🏛 John Wiley and Sons 🌐 English ⚖ 77 KB 👁 1 views

## Abstract MicroRNAs (miRNAs) constitute an abundant family of 22‐nucleotide RNAs that base‐pair to target mRNAs and typically inhibit their expression. To assess the global impact of animal miRNAs on gene regulation, the expression of predicted targets and their cognate miRNAs was extensively ana