𝔖 Bobbio Scriptorium
✦   LIBER   ✦

The conscious consumer: taking a flexible approach to ethical behaviour

✍ Scribed by Isabelle Szmigin; Marylyn Carrigan; Morven G. McEachern


Book ID
111138060
Publisher
John Wiley and Sons
Year
2009
Tongue
English
Weight
97 KB
Volume
33
Category
Article
ISSN
1470-6423

No coin nor oath required. For personal study only.


📜 SIMILAR VOLUMES


Identifying the ‘energy champion’: a con
✍ Donal Clancy; Deirdre O'Loughlin 📂 Article 📅 2002 🏛 John Wiley and Sons 🌐 English ⚖ 206 KB

## Abstract This paper builds on a chronological set of studies which develop a marketing approach to energy conservation in Ireland. Drawing on the fields of identity theory and self‐identity in consumption, it adopts a consumer behaviour approach to the segmentation of the market, analysing hedon