In the field of environmental consciousness consumer behaviour academics and practitioners have identified and highlighted the divergence between stated and actual overt consumer behaviour as the key problem when devising an effective environmental marketing strategy. In 1991, Meffert stressed that
✦ LIBER ✦
The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour
✍ Scribed by Dembkowski, Sabine; Hanmer‐Lloyd, Stuart
- Book ID
- 121013913
- Publisher
- Westburn Publishers Ltd
- Year
- 1994
- Tongue
- English
- Weight
- 871 KB
- Volume
- 10
- Category
- Article
- ISSN
- 0267-257X
No coin nor oath required. For personal study only.
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