The Co-Creation Paradigm

✍ Scribed by Venkat Ramaswamy; Kerimcan Ozcan

Publisher: Stanford University Press
Year: 2014
Tongue: English
Leaves: 355
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Building on a decade-long pursuit to define and implement co-creative practices in business, The Co-Creation Paradigm calls for a radical rethinking of traditional ideas about how value is created. Aruging that organizations must engage their stakeholders as drivers of the process, this book illustrates how to create "win more—win more" outcomes in the private, public, and social sector.

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