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The Brand Choice Model of Wine Consumers: A Multinomial Logit Model

✍ Scribed by Selahattin Guris; Nurcan Metin; Ebru Caglayan

Publisher: Springer Netherlands
Year: 2006
Tongue: English
Weight: 86 KB
Volume: 41
Category: Article
ISSN: 0033-5177
DOI: 10.1007/s11135-006-9014-x

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