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Semiparametric multinomial logit models for analysing consumer choice behaviour

✍ Scribed by Thomas Kneib; Bernhard Baumgartner; Winfried J. Steiner

Publisher: Springer-Verlag
Year: 2007
Tongue: English
Weight: 550 KB
Volume: 91
Category: Article
ISSN: 1863-8171
DOI: 10.1007/s10182-007-0033-2

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The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response