The brand attitude formation process of emotional and informational ads
β Scribed by Changjo Yoo; Deborah MacInnis
- Book ID
- 116617798
- Publisher
- Elsevier Science
- Year
- 2005
- Tongue
- English
- Weight
- 310 KB
- Volume
- 58
- Category
- Article
- ISSN
- 0148-2963
No coin nor oath required. For personal study only.
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